Show and Craft Fair Set-up !

There has always been a delima as to how one sets up a sales display for Craft Fairs, Bazaars and Shows. I am sure there is no right or wrong way, but over the years we have come to find certain ways seem to be preferred by customers. This may be a regional thing also. What works in Texas may not in Oregon or New York, but may in Georgia.
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When we first started out other vendors seemed to use the "L" or "U" shape, where the customers came directly into the sales area. So we started out with a "U" shape at the first show (pic #1), which wasn't too bad in a 12x10 space, but it made for very close quarters when using a 10x10 tent outside (pic #2 & 3). Outside events generally mean vendors use tents in a 10x10 or 10x20 ft vendor space. However, we have found inside spaces can be 10x10, 12x10, 15x10 and in some case 10x8 ft in size.
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.Using the larger 12x10 or 15x10 ft spaces inside, we tried several different varients on this theme for a while (pic #4, 5 & 6), but being so close to and almost in the face of someone looking at the items, seemed to be a bit awkard and intimidating to the customer.

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A Visit to the Tuscon Gem Show was an eye opener. Although those with very large booths had the come-in and look around set-up, the majority of the smaller booths (pic #7 & #8)seemed to be set up where the customer stayed to the outside and the vendor inside the tables. These pictures of two of the major shows at Tucson show this concept.

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Now after several years of trial and error, we have decided that usually the best presentation is where the items being sold are placed on a table towards the customers, and we stay behind the table to discuss their options and purchases with them (pic #9 & #10). We then leave a walkway, where once they are pretty sure what they want, we can go outside the tables to help them try items on and hold a mirror for them.

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Placing display tables along the outside even works well when using the 10x10 ft tent (pic #11).

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However the ideal situation ocurrs when one is lucky enough to be able to obtain a corner location (Pic #12 & #13), even if it has a pole as seen in the last picture.

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As can also be noticed in the later photos, backdrops and draps, if not against a wall, also greatly enhance the displays so customers are not looking through your displays into those behind or beside you.

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Just remember each time you setup, be prepared for a whole new experience and things happen that have never happened before.

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