Fiesta San Antonio started in 1891 as a one-parade event. A group of ladies decorated horse-drawn carriages, paraded in front of the Alamo and pelted each other with flower blossoms. It evolved into one of this nation’s premier festivals, with an economic impact of more than $284 million for the Alamo City.
The funds raised by official Fiesta events provide services to San Antonio citizens throughout the year. So you could say that Fiesta never ends! Fiesta really is one of America’s truly great festivals. It began as a way to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. That commemoration still takes place. But over the past century and more, Fiesta has grown into a celebration of San Antonio’s rich and diverse cultures.